Product Manager · Builder · Full-Funnel Strategist

A builder-strategist moving into product.

I ship end to end — I've solo-built a live e-commerce site and a working iOS app running an on-device AI model, and I own a full website rebuild, paid/organic growth, and board-level reporting at a hospitality brand. I pair a strategist's discipline for metrics and framing with the hands-on range to sit credibly between engineering and the market. I want to decide what to build and why — and I can talk to the people who build it.

merrillverse.com Read the case studies

Woods at Sasan — current quarter

₹0.39

Cost per link click — the account's most efficient to date

3.92%

Blended click-through rate

329K

Monthly organic reach, ~410K views

₹20.16

CPM, driven down from the prior baseline

Selected products & builds

01 On-device AI iOS App Solo build · Swift · Hugging Face · Functional prototype 02 nukad.store Solo build · E-commerce · Live 03 woodsatsasan.com Developed & led cross-functionally · Live 04 merrillverse.com Solo build · Personal site · Live

Case studies

On-device AI App builder iOS

Designed and built a native iOS app running a Hugging Face model on-device — local inference with no server dependency, handling model integration, memory constraints, and the mobile ML pipeline solo, plus every product and tradeoff decision.

RoleProduct and engineering, solo StackNative iOS, Hugging Face model, local inference StatusFunctional prototype

nukad.store

Independently designed, built, and launched a live e-commerce web store end to end — architecture, front end, and content — taking a product from concept to shipped.

RoleProduct, front end, and content, solo ScopeStore architecture, catalogue, launch Live atnukad.store

woodsatsasan.com & Trade Deck

Led the redevelopment end to end and built it — defined a 12-section site architecture, keyword and content strategy, and page-by-page copy, plus a trade-briefing microsite — coordinating across design and stakeholders to ship, not just execute a function.

RoleLed cross-functionally; built the site Scope12-section architecture, SEO and content strategy, page-by-page copy, trade-briefing microsite Live atwoods-at-sasan-one.vercel.app · wasvs05.lovable.app

Experience

Apr 2026 – Present

1000 Island Hotels & Resorts — Woods at Sasan, Gir

Full-funnel ownership: product, paid, organic, and web

—Ran a diagnosis-to-execution loop via board-level performance reviews — identifying the brand-vs-non-brand SEO gap and reframing the quarter from awareness toward guest acquisition (a prioritisation and strategy call, not just reporting).
—Applied spend discipline: retired two underperforming line items and launched a new campaign delivering link clicks at ₹0.39 — the account's most efficient to date — while lifting blended CTR to 3.92% and driving CPM down to ₹20.16.
—Grew organic reach to 329K monthly (~410K views, impressions up ~60% MoM), and produced brand assets and celebrity/residency events end to end.

Dec 2025 – Mar 2026

ILEM Japan

Built the content strategy and editorial calendar, aligning cadence to product launches; owned brand voice and SEO-driven web content to grow organic discovery.

2024

Buyticket.in — Sahajanand World Travels

Ran the company's content, social, and website end to end, with ongoing product-marketing campaigns across channels.

2023

Air India Ltd.

Ran audits, built vendor-audit data and process — early grounding in data and process discipline.

Education

BCA — Computer Applications

Amity University, Noida · 2021 – 2024

ADCA — City & Guilds

IICA · 2019 – 2021

Languages

English · Hindi · Gujarati · Konkani · Korean

I want to decide what to build and why.

dsilvamerrill@gmail.com +91 93548 84112